Overview

While at AYC Media I was tasked with updating and maintaining all of their client websites. I was also responsible for all editorial graphics and banner ads on Aroundphilly. Within a year I began developing full CMS integrated websites. During this time our clients had an increasing need for an email marketing solution. I was excited for the challenge and moved into the Digital Marketing Director role and was responsible for implementing a new email marketing vendor to deliver our campaigns. I also developed an in-house system to manage and build all of our clients' custom designed email templates. This system grew to handle over 150 monthly emails and soon became a new product line for the company.