Overview
Email addresses…how many do you have? Work, personal, throwaway, and oh, do you get email on your phone too? Email marketing has grown to mean much more than simply sending your monthly e-newsletter. An effective email marketing strategy lets you keep in touch with your audience without having to click send each and every time. Smart triggers and web tracking allow your clients to receive email updates with relevant content. Did you know that your messages may not look the same in all email systems? Don't worry, I have the experience to make your message look great in all of them.
Highlights
- 3+ Years Experience
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- Over 5,000,000 Emails Delivered
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- 100+ Custom Designs
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- Welcome Campaigns
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- Double Opt-In Confirmation
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- List Scrubbing
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- CANSPAM Compliance
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- Personalized Messages
Newsletter Design
You log into your email... see a catchy subject line... open it... and voilà! You just became an email marketers best friend. Email marketing is more than just pictures and words, it is about knowing what you can and can't say so it doesn't get marked as SPAM. More importantly, it is knowing how to design and build your campaigns so they get into as many in-boxes with as little problems as possible. I am familiar with the nuances across all types of popular in-boxes so your message will not only look great, but will actually reach your audience.
List Building
How do I get more people to sign up for my newsletter? Yep, that's the million-dollar question. I will work with you, review your current advertising, and use my 3 years of email marketing experience to build a strategy that gets more people opting-in to your distribution lists.
Delivery Coordination
Daily, weekly, monthly or not sure? Based on your product or service we will mutually agree on a schedule and with the right tools, set it up once and let the system do all the leg work. Besides, you have better things to do then to click send every day. I will deliver your messages on time, every time.
Database Management
It is important to review and maintain your email distribution lists to optimize deliverability and reach more in-boxes. A "dirty" list is a bad list — I'll scrub them clean and get your open rates climbing again. I will also set up a double opt-in system to comply with CANSPAM laws that will deliver your messages to only those who want them. A clean list is a happy list!
Segmentation
So you've built a database and have all this demographic information, now what? You know your audience and what they like — I can slice and dice your list so the proper messages reach the right audiences. With an integrated email marketing and analytics solution, I am able to segment your audience based on what pages they've viewed on your website and target a highly customized message with greater appeal. Example: You are browsing your favorite discount website for flat-screen TV's and decide not to buy. The next day you receive an email with a coupon for 10% off all flat-screen TV's for a limited time only. Coincidence…nope, it's activity targeting and with the right tools, I can do it.