Overview
- Manage and coordinate all email marketing initiatives
- Maintain and optimize client distribution databases
- Design, develop and optimize The College's online presence
- Manage and maintain all SEO/SEM efforts
- Collect, report and interpret web & email marketing analytics
- Design and produce motion graphics
- Assign work to the web support team
Snapshot
Email Lab
- Delivered over 3.2 million messages per year
- Implemented & monitored email marketing standards and industry best practices
- Initiated a partnership with a new email marketing provider
Web Lab
Designed & Developed:
- www.TheAmericanCollege.edu
- www.DesignationCheck.com
- www.WinningAtLeadership.com
- www.TheWealthChannel.com
- www.StudyFinancialPlanning.com
- www.ChFChighestStandard.com
- www.CLUhighestStandard.com
Motion Lab
- Flash Animations
- DVD Motion Graphics
- Internal Campaigns
- Promotional Videos
- Commercial Ads
Print Lab
- Logo Design
- Textbook Covers
- Promotional Flyers
- Internal Communications
Overview
- Managed the production, design and delivery of over 150 HTML monthly newsletters
- Implemented Google's AdWords advertising campaigns
- Provided training and support for self-service clients
- Produced motion graphics & video editing
- Designed & developed CMS based websites
- Managed team of interns
- Maintained all content on Aroundphilly.com
Snapshot
Email Lab
- Developed and managed "Blazeletter" a custom email marketing service
- Managed the production and delivery of client newsletters
- Built a web-based CMS to cut time and increase production of weekly newsletters
Web Lab
Designed & Developed Websites For:
- Red's Italian Deli
- McGrory Inc.
- Bergey's Bar & Grill
- Tiki Bob's Philly
- Seaman's Hardscaping
- Suede Lounge
- Washington Abstract
Motion Lab
- Banner Ads
- Flash Animations
- Promotional Videos
- In-House Commercial Videos